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About this eBook

Social media platforms like Facebook also provide these companies with a wealth of benefits, allowing them to gather feedback, communicate to people on mass and monitor conversation threads.

Yet with those points in mind, many companies still fail to utilize social media platforms to their fullest extent, especially when it comes to complaints management and continuous improvement.

To counter this issue, we’ve provided you with a brief How-To Guide about the do’s and don'ts of social media and your company’s complaints management team.

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