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What is Continuous Improvement and How to Achieve It

If you’re looking for a way to gain an edge on your competitors and make your business more successful, then a continuous improvement process is the way to go. 

What is Continuous Improvement?

Continuous improvement is the ongoing effort to improve or make something better through small or breakthrough changes. 

In a business, this could be your products or services or internal and external processes. For example, you could find ways to improve your customer service. 

Continuous improvement is a deliberate decision to continuously invest and focus on getting better. It’s not a one-off project, but rather an ongoing process that aims for excellence. 

There are many benefits to continuously improving your business. These include:

  • Save money
  • Save time and resources
  • Increase efficiency and productivity 
  • Improve customer satisfaction and build loyalty
  • Improve employee’s knowledge and skills
  • Improve the quality of your product or service
  • Improve your workplace culture and employee satisfaction
  • Boost your sales
  • Accelerate your innovation
  • Future-proof your business

It sounds great - but how do you achieve it?

The first step is to identify an area of your business you would like to improve. Decide on a goal and then find a process that works for you. 

There are many different processes for continuous improvement. The simplest process, known as PDCA, has four steps: 

1. Plan

Identify an opportunity and plan for change. Think about which aspect of your business needs improvement. For example, you could look at employee engagement, customer satisfaction, or business efficiency. 

2. Do

Start by implementing the change on a small scale to see if it’s viable for your business. Take time to measure any results for future reference.  

3. Check

Analyse the data and results from the change to see if it made a difference to your business, product or service. Ask your customers and employees for feedback on the change you have made and how it impacted their experience. 

4. Act

If the change was successful, then implement it on a wider scale and continuously assess your results. If the change was not successful, start the cycle again. 

Continuous improvement really enables you to make your business the best it can be. It’s the perfect way to strive for innovation and gain a competitive advantage. If you want your business to perform better, then start with a simple change. 

Looking for a way to start continuous improvement for your business?

Start by turning your customer complaints into continuous improvement for a competitive edge.

At Causia®, our Complaints Pro® software gives you complete visibility and control of your complaints, incidents and risks in a single integrated solution. 

Book a demo or talk to our expert team today to streamline your approach to customer complaints.

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